Management
Since 1993, Sandhya has steered the creation and executive management of Masala Radio. She created the original name, Music Masala, which years ago was modernized to Masala Radio, with the parallel creation of Masala Cruises and Masala Entertainment. Along with life partner Sunil, she has created the structure for growth from a two hour radio show, to an iconic company known for high standards of entertainment and production in the Indo American community in Houston for over 25 years. Born and raised in Houston, graduated from the Honors Program with a BBA in Finance and an MBA in International Business. The lure of Indian music, fashion, event management took her away from her early stock broker career, and kept her life completely on the edge every since. Her passion is relentless to create and execute Indian Entertainment and Cultural events, visualized in over 40 Masala Cruises sailing around the world with over 15,000 guests, and organizing countless Concert Festivals such as Holi, Rath Yatra, Ganesh Chaturthi, Garba-Raas, and Diwali Fesival for audiences over 17,000 guests, all of which keep the rich culture alive in Houston, especially for the next generation. Never a dull moment in the world of Masala.
Since 2010, Rinku has been managing sales with her deep commitment to excellence paired with a fun-loving, approachable, and very positive nature. Rinku manages the Masala behind the scenes team and has earned the admiration and respect of both clients and crew members. Beyond the serious side, here are some fun facts about Rinku: She first & foremost LOOOOOOOOVES Shahrukh Khan and has watched all his movies. She LOVES Bollywood, daily uses at least one famous filmi dialogue like “Bade Bade desho mein aaisi choti choti bathey hoti reheti hai Senorita”. While Bollywood films are her stress-buster, not a day goes by without listening to Bollywood music., especially her favorite 90s, dance songs, and to workout with all the Dhinchak songs! SHe admits to being a true Bong (person of Bengali origin), and her weakness is for Bengali sarees and costume jewelry, even to the point of being called “Pagol” in Bengali (Crazy).. Fiercely loyal to Masala Radio and her friends, and family, she tells everyone “Hum duniye pe nehi logo ke dil mein raaj karte hai.” She is loving mother of two boys, and married to her Opposties-attract husband Deep. As an advertiser, rest assured you will be taken care of by one of the best in her field!
Since 2016, Bhavisha has moved up to Audio and Graphics Production Management at Masala Radio Events. She started as a volunteer at Holi, progress to Events & Marketing Management before taking on the challenging yet rewarding role of all the creative ads you hear round the clock, and all the flyers plastered all over the web, Facebook, Instagram and Eblasts. Born and raised in Bhuj, Kutch, Gujarati, she is the feisty daughter of a self-made lawyer and filmy singer turned homemaker mother, and has a beautiful, loving sister settled in Mumbai. While she misses the carefree days of college in Pune majoring in Fashion Event Management and working in the textiles industries of Bhuj and Ahmedabad, she is now happily settled in Houston since 2015 with husband Ankit and bouncing baby son Ayaan. Her brief stint in Women Field Hockey – achieving a team silver medal – taught her the importance of team work, working hard, and patience in all aspects of life. Bhavisha loves watching Bollywood movies with layers of beautiful characters, mind-blowing sets, vibrant cinematography, and dramatic storylines. She strives to add a touch of Bollywood Magic in all our events and productions.
Since August 2022, Aahil has been churning out the most creative Instagram reels & Facebook videos that our Masala fans have ever seen! A self-starter, he transplanted himself from Hyderabad to Houston, to pursue a bachelor’s degree in Filmmaking – with the clear goal to make it big in Bollywood one day. He’s obsessed, in […]
SINCE FEB 2021, Shivangi has created a stir on Masala airways with her saucy but trendy Bollywood Buzz. Its useless to stop her on the street and ask her “did you know…?” If its about Bollywood, about India, or even about Houston, she already knows it – the trends feed is not on her phone its in her brain! Shivangi, a native from Uttar Pradesh easily calls the entire world her home. Having lived in multiple parts of India and internationally, she has imbibed the filmy and cultural nuances adeptly making her a database of entertainment! As a happy go lucky “incidental” software engineer her heart has always been with bollywood and clearly manifested in her childhood dream to be an international RJ just like Preity Zinta in Salaam Namaste. But dad said “ be an engineer…life set hai”! So here we have a techno-entertainer amalgamating what dad told with what she always wanted, working as the content producer for Masala Radio. When you love something with your heart…the universe conspires! When not being “single” on air or in production, she is nesting with her chatterbox son and loving hubby. And yes, please always have a coke or pepsi to break the ice with her….
Since May 2022, Chaitali has set our social media on fire with her unique story telling talents! She has a silent yet talkative personality and is usually the first one to greet you when you call in and help with whatever you are looking for. She administers all the Radio Quiz & FB / IG […]
Since 2022, Jigisha Desai adds her masti-filled, magnificent personality and vibrant energy…the true Masala Mastani! A Gujju girl from the vibrant city of Surat, Gujarat, she is a happy wife & a loving, proud mother of a young son. She has studied Engineering in India, and then earned an HR / psychology degree from University of Houston but radio is her dream, her passion! She is full filmi and Bollywood resides in her heart. She loves to talk, act & dress up everyday like a celebrity. Her mantra is that if you feel happy & good about yourself only then you can make others happy. With her enthusiastic & talkative nature she has won the hearts of our listeners and she entertains them every day from 12 pm to 2 pm from Monday to Friday on her lunch hour show Masala Madness.
Meet Nikheel Asodia, a dynamic team member at Masala Radio, who has been an integral part since 2023. Hailing from Arusha, Tanzania, his journey brought him to Houston for higher education, where he has been a resident for the past 8 years. Holding a first degree in CIS and currently pursuing a second degree in […]
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