Since 1993, Sandhya has steered the creation and executive management of Masala Radio. She created the original name, Music Masala, which years ago was modernized to Masala Radio, with the parallel creation of Masala Cruises and Masala Entertainment. Along with life partner Sunil, she has created the structure for growth from a two hour radio show, to an iconic company known for high standards of entertainment and production in the Indo American community in Houston for over 25 years. Born and raised in Houston, graduated from the Honors Program with a BBA in Finance and an MBA in International Business. The lure of Indian music, fashion, event management took her away from her early stock broker career, and kept her life completely on the edge every since. Her passion is relentless to create and execute Indian Entertainment and Cultural events, visualized in over 40 Masala Cruises sailing around the world with over 15,000 guests, and organizing countless Concert Festivals such as Holi, Rath Yatra, Ganesh Chaturthi, Garba-Raas, and Diwali Fesival for audiences over 17,000 guests, all of which keep the rich culture alive in Houston, especially for the next generation. Never a dull moment in the world of Masala.