Nikheel Asodia

Since 1993, Sandhya has steered the creation and executive management of Masala Radio.  She created the original name, Music Masala, which years ago was modernized to Masala Radio, with the parallel creation of Masala Cruises and Masala Entertainment.  Along with life partner Sunil, she has created the structure for growth from a two hour radio show, to an iconic company known for high standards of entertainment and production in the Indo American community in Houston for over 25 years.  Born and raised in Houston, graduated from the Honors Program with a BBA in Finance and an MBA in International Business.  The lure of Indian music, fashion, event management took her away from her early stock broker career, and kept her life completely on the edge every since.  Her passion is relentless to create and execute Indian Entertainment and Cultural events, visualized in over 40 Masala Cruises sailing around the world with over 15,000 guests, and organizing countless Concert Festivals such as Holi, Rath Yatra, Ganesh Chaturthi, Garba-Raas, and Diwali Fesival for audiences over 17,000 guests, all of which keep the rich culture alive in Houston, especially for the next generation.  Never a dull moment in the world of Masala.

Since 2010, Rinku has been managing sales with her deep commitment to excellence paired with a fun-loving, approachable, and very positive nature.  Rinku manages the Masala behind the scenes team and has earned the admiration and respect of both clients and crew members.  Beyond the serious side, here are some fun facts about Rinku: She first & foremost LOOOOOOOOVES Shahrukh Khan and has watched all his movies.  She LOVES Bollywood, daily uses at least one famous filmi dialogue like “Bade Bade desho mein aaisi choti choti bathey hoti reheti hai Senorita”.  While Bollywood films are her stress-buster, not a day goes by without listening to Bollywood music., especially her favorite 90s, dance songs, and to workout with all the Dhinchak songs!  SHe admits to being a true Bong (person of Bengali origin), and her weakness is for Bengali sarees and costume jewelry, even to the point of being called “Pagol” in Bengali (Crazy)..  Fiercely loyal to Masala Radio and her friends, and family, she tells everyone “Hum duniye pe nehi logo ke dil mein raaj karte hai.”   She is loving mother of two boys, and married to her Opposties-attract husband Deep.  As an advertiser, rest assured you will be taken care of by one of the best in her field!

Since 2016, Bhavisha has moved up to Audio and Graphics Production Management at Masala Radio Events.  She started as a volunteer at Holi, progress to Events & Marketing Management before taking on the challenging yet rewarding role of all the creative ads you hear round the clock, and all the flyers plastered all over the web, Facebook, Instagram and Eblasts.  Born and raised in Bhuj, Kutch, Gujarati, she is the feisty daughter of a self-made lawyer and filmy singer turned homemaker mother, and has a beautiful, loving sister settled in Mumbai.  While she misses the carefree days of college in Pune majoring in Fashion Event Management and working in the textiles industries of Bhuj and Ahmedabad, she is now happily settled in Houston since 2015 with husband Ankit and bouncing baby son Ayaan.  Her brief stint in Women Field Hockey – achieving a team silver medal – taught her the importance of team work, working hard, and patience in all aspects of life. Bhavisha loves watching Bollywood movies with layers of beautiful characters, mind-blowing sets, vibrant cinematography, and dramatic storylines.  She strives to add a touch of Bollywood Magic in all our events and productions.